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AI fitness company Fiture opens 1st flagship store in Beijing

By Cheng Yu | chinadaily.com.cn | Updated: 2021-04-12 17:26

Fiture a Chinese startup that offers smart home fitness equipment and solutions, kicked off its first flagship store in Beijing in April. [Photo provided to chinadaily.com.cn]

Technology continues to evolve in an interesting way in China as Fiture, a Chinese startup that offers smart home fitness equipment and solutions, is tapping into the rising demand for home workouts.

Zhang Yuansheng, president of Fiture, said the company will spare no effort to offer users an extreme interactive fitness experience through its products and services that are enabled by artificial intelligence.

The remarks came after Fiture opened its first flagship store in Beijing on Saturday, where the company unveiled its landmark product, the smart fitness mirror.

The mirror, dubbed Fiture Slim, enables users to take an AI fitness class online. Through its AI camera and self-developed intelligent motion tracking system, the mirror can detect human bodies and postures in high precision.

With full-display and 4K-resolution, the smart mirror is as thin as 48mm and can be hung on the wall or placed standing up on the ground, so users don’t need extra space and can exercise anytime at home.

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